My Brand’s Commitment to the SDGs: Sustainable Development Goals
MY BRAND COMMITMENT TO SUSTAINABLE DEVELOPMENT
My brand commitment to sustainable development is rooted in a deep belief: it is possible to create jewellery that respects the planet, people and future generations.
The Sustainable development is a key concept that arises from the need to reconcile economic progress, social justice and environmental preservation. In practice, this means finding a balance between economic, social and environmental factors, while adopting concrete actions that protect natural resources, reduce inequalities and support sustainable growth.
SUSTAINABLE DEVELOPMENT GOALS AND MY BRAND'S COMMITMENT
As a committed creator, I draw inspiration from the Sustainable Development Goals (SDGs) to guide the concrete actions of my brand in its commitment to sustainable development..
Adopted in 2015 by the United Nations, the SDGs are a set of 17 global goals. They aim to eradicate poverty, protect the planet, and ensure prosperity for all by 2030.
To better understand them, they can be grouped by areas of action. Here is an overview of each one, grouped by their main focus.
Fighting Poverty and Hunger
SDG 1. No poverty : End poverty in all its forms everywhere.
SDG 2. Zero hunger : End hunger, achieve food security, and improve nutrition.
Health, Well-being, and Education
SDG 3. Good health and well-being : Ensure healthy lives and promote well-being for all at all ages.
SDG 4. Quality education : Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
SDG 5. Gender equality : Achieve gender equality and empower all women and girls.
Natural Resources and the Environment
SDG 6. Clean water and sanitation : Ensure availability and sustainable management of water and sanitation for all.
SDG 7. Affordable and clean energy : Ensure access to affordable, reliable, sustainable, and modern energy for all.
SDG 13. Climate action : Take urgent action to combat climate change and its impacts.
SDG 14. Life below water : Conserve and sustainably use the oceans, seas, and marine resources.
SDG 15. Life on land : Protect, restore, and promote sustainable use of terrestrial ecosystems, combat desertification, halt and reverse land degradation, and halt biodiversity loss.
Economic Growth, Industry, and Infrastructure
SDG 8. Decent work and economic growth : Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.
SDG 9. Industry, innovation, and infrastructure : Build resilient infrastructure, promote inclusive and sustainable industrialisation, and foster innovation.
SDG 10. Reduced inequalities : Reduce inequality within and among countries.
SDG 11. Sustainable cities and communities : Make cities and human settlements inclusive, safe, resilient, and sustainable.
SDG 12. Responsible consumption and production : Ensure sustainable consumption and production patterns.
Peace, Justice, and Global Partnerships
SDG 16. Peace, justice, and strong institutions : Promote peaceful and inclusive societies for sustainable development, provide access to justice for all, and build effective, accountable, and inclusive institutions at all levels.
SDG 17. Partnerships for the goals : Strengthen the means of implementation and revitalise the global partnership for sustainable development.
MY ACTIONS
As a brand committed to sustainable development,ANDREA CUJAR focuses its efforts on three of the seventeen Sustainable Development Goals (SDGs). These goals are deeply aligned with the philosophy and values that guide my creative approach.
MY BRAND’S COMMITMENT TO NATURE FOR A SUSTAINABLE FUTURE
Nature is my primary source of inspiration. I believe it is our duty to preserve its beauty for future generations.
That’s why I’ve rooted my work in the principles of the United Nations’ Sustainable Development Goals, with a focus on three key goals that reflect my brand’s tangible commitment to sustainable development..
SDG 12: Responsible Consumption and Production
I favour artisanal practices that reduce environmental impact:
selection of sustainable materials (such as recycled brass),
ethical and nature-friendly production processes,
eco-responsible packaging, made locally and plastic-free.
Each step is carefully considered to minimise waste and promote more conscious consumption.
SDG 13: Climate Action
Aware of the climate emergency, I strive to reduce my brand’s carbon footprint:
eco-friendly alternatives to toxic products (white vinegar and salt instead of sulphuric acid),
limiting unnecessary transport,
voluntary contribution to a pollution tax during the gold plating process, to offset environmental impact.
These tangible actions reflect a commitment to responsible creation, at every stage of the process.
SDG 15: Life on Land
Nature is at the heart of my creativity. Every piece I create pays tribute to biodiversity and raises awareness of the importance of protecting ecosystems.
Soon, £1 from each sale will be donated to an organisation working to preserve trees and combat deforestation. In this way, each creation also becomes an act of support.
To conclude
Through these three goals, I commit to making every ANDREA CUJAR jewel a meaningful piece.
My brand commitment to sustainable development is expressed through ethical, responsible, and planet-friendly practices —in perfect harmony with my first source of inspiration: nature.
